While yes, a refreshed logo can most certainly be a spoke in the new branding wheel, many other elements must be examined. The entire visual suite of graphics needs to be considered. Including any supporting photography and patterns, icons or infographics, and then a style guide to direct the many and varied applications. A slapdash approach to these branding aspects will make any business appear dishevelled. What about the functionality of your website? This online brochure holds everything a client (potential or current) will need to get an accurate company overview of Bartons. It contains our products and services, history, news, but most importantly it reveals our personality. Knowing who we are as a company, as Bartons team members, is imperative to the successful expression of our brand. And what about the tone of voice? The language used, from written text on the company blog to the receptionist’s welcome message, plays an integral role in how customers perceive our business. Misusing a formal or informal voice in the wrong circles can cause irreversible damage to our target market. A well strategised brand will accurately reflect the character of our business and our people. Through research and strategy, the Bartons brand has been built to uphold these ideals. Knowing who we are creates a consistent approach and clarity. building a brand. Easy, let’s design a new logo? A brand is so much more. bartons brand quick flick. clarity for life.