Barton Light Grey - Pantone 424 Barton Dark Grey - Pantone 432 Barton Green - Pantone Greenery C :0 M :0 Y :0 K :60 R :128 G :130 B :133 C :5 M :0 Y :0 K :90 R :60 G :63 B :66 C :51 M :9 Y :88 K :0 R :136 G :176 B :75 brand colours. The Barton Brand Colours. Consistency is king. Colour Usage. As with the typography, colour plays a very important role when it comes to building a memorable brand, it’s all about consistency. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognisable, bringing us a clear sense of reliability and security. There are three formats that make up the Bartons Brand Colours, each used for a specific purpose. A good rule of thumb is anything dealing with the web should always be in RGB, while printed material should be in either CMYK or Pantone (PMS), in these cases our printer will specify their individual requirements. bartons brand quick flick.