The logo. The Bartons logo brings together several elements into a striking, yet simple, icon that sits above modern legible typography. Cohesively the multiple elements of the icon come together to create a strong visual representation of the complete, integrated offering that is the foundation of Bartons. The combined icon forms a feeling of perpetual motion, a state in which movement or action is, or appears to be continuous and unceasing. It represents the many skill sets that Bartons utilise to personalise the relationship that we build with our clients and our perpetual endeavour to exceed expectation. The three colours were chosen to represent Bartons three pillars, our clients, our people, our community. With the introduction of the pop colour, green, the client becomes an integral part of the icon and in essence the focus. The logotype Utilising a san serif font and capital letters creates a modern, strong and professional feeling to the logo. The heaviness of the naming font enables it to stand up in all applications and portrays a sense of strength. Specifically stylised, the characters now align with the icon through the use of negative space and subtle rounded corners. the visuals. The Bartons logo is not just a pretty face. It has integrity, purpose and supports what we at Bartons do. bartons brand quick flick.