Our goal in refreshing the Bartons brand started with defining a clear direction and strong foundation that would support the growth and evolution of the business. Bartons set off on a mission to explore – Who we are, What we do and Who we work with. At the heart of the process was the unwavering commitment to connect and engage with Our Clients, Our People and Our Community. With this in mind, we chose Argon Design as our creative partners to produce a fresh, contemporary visual identity that represented our new-found clarity and vision for the business.
We embraced the power of the collective. We tapped into brand experts and the talent within our team to undertake research and workshop ideas. This provided clarity and a strong framework to develop the new look and feel. The process of bringing the new brand to life began. The design team set about refreshing the logo, the positioning, the colour palette, website and marketing material. Together this has created a brand that has brought the Bartons story to life with an impressive, contemporary, industry-appropriate identity and accompanying suite of eye-catching brand assets.
It has been an enjoyable journey that has created great excitement, a sense of refreshed vigor and pride, and notably a clarity about who Bartons is today.
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